What Mister Rogers Can Teach Us about Marketing

The TV host responsible for coining the expression, "it's a beautiful day in the neighborhood," can teach us a lot about effective marketing. Each episode of his award winning children's program had a singular theme and they always started the same way. He defined the concept of brand consistency and reliability presented in an engaging, conversational tone. His message was never confusing, because confusion leads an audience to the competition. Don a zippered red cardigan and learn how to establish yourself in the marketplace without scattering your message. The result? People will clamor in front of your business much like they did the TV set to view Fred Rogers.