10 Steps to Successful Lead Generation Using PURLs

Personalized URLs are an effective method for improving the response rates of direct mail , migrating people to the web, tracking engagement activity, and most importantly, generating leads. But like anything in marketing, there's a right way and wrong to develop a PURLs program. This white paper provides 10 steps to follow for making your next PURL program an effective lead generation tool. Each step will guide you to greater success with every component, from variable data direct mail to eye popping lading pages.