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DATADOG INTERACTIVE UPDATE 10.07

The race is on. Who’s in the lead? Unbeknownst to you, with each internal Data Dog deployment we host a subject line competition. My employees scramble to see who can come up with the most enticing subject line. The employee with the highest open rate wins the coveted I-am-smarter-than-you bragging honor. Testing your subject line can reap multiple benefits, read below for details.

Johnathan Crawford

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The Winning Subject Line Goes to the Majority
It doesn’t matter how much time you spend tweaking the copy and design of an email if your reader doesn’t open the message.

At Data Dog we offer you the ability to test a collection of subject lines with a small portion of your list in order to see which phrase gets the strongest open rate. Statistics show that a well written subject line has the ability to increase an open rate by 13%. Interested? Let us know.

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Test Your Next Direct Mail Piece
Working on an expensive print campaign this quarter? Karen Gendy of ClickZ explains, “E-mail is a wonderful creative testing ground. Unlike direct mail tests, which cost a fortune if the key messages fail to generate sales, e-mail allows you to test repeatedly with impunity. When you arrive at a winning approach, you can then translate it into direct mail and be pretty confident your investment in print, paper, and postage will pay off.”

At Data Dog we are able to randomly segment your email list to test your campaign’s headline or subject line to see which lead-in has the strongest response.

David Ogilvy, a revered advertising executive, once said, "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar." In email, the subject line and headline are equivalent. Interested in testing your direct mail piece online?
Ask us how to get started.

	“What's in it for me ?” Write about the benefits that matter to your readers, not features that matter to you. Ask a question. Questions are much more engaging than statements. Tease readers, don't tell the whole story . A little intrigue goes a long way. Use a personal tone. Subject lines written in an informal personal manner consistently outperform the others. Keep it short and simple.