Do you have time today to read 109 pages of Federal eMarketing legislation? Perhaps a better question is do you want to read 109 pages of rules and regulations involved with managing an email marketing program?
We didn't think so.

The Federal Trade Commission recently revised the CAN-SPAM Act of 2003 modifying regulations involved with online marketing. As your email marketing resource, we have listed the four main revisions to the document below.

Rest assured, here at Data Dog we take pride in staying informed of the latest email and technology trends as well as the most up-to-date regulations so you don't have to.

Stay on the good side of the law,

Johnathan Crawford
414.727.2440 ext. 101

Revisions to the FTC CAN-SPAM Act

1. Easier Opt-Out
   Email recipients cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or take any steps other than sending a reply email message or visiting a single web page to opt out of receiving future messages from a sender.
   
   
2. Definition of a “sender”
   The definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single email message is responsible for complying with the Act's opt-out requirements.
   
   
3. Definition of a “person”
   The definition of the term “person” was added to clarify that CAN-SPAM's obligations are not limited to natural persons.
   
   
4. Post Office Boxes Acceptable
   A “sender” of commercial email can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act's requirement that a commercial email display a “valid physical postal address.”
   

Click here for a copy of
the full document (PDF).

Questions? Let us know.