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DATADOG INTERACTIVE UPDATE

Hi,

Swishing Listerine and visiting the dentist won’t prevent it... Understanding how to deal with list decay is vital in keeping your deliverability and response rates high.

Email addresses are fluid and constantly changing. Read the Q & A below to understand how Data Dog keeps your list minty fresh.

Johnathan Crawford

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Q: When I receive my reporting I noticed some of the email addresses on our list are listed as “held.” What does this mean?

Technical Answer: The deployment system automatically maintains the integrity of the lists in the database. When we send a deployment and a message fails, the bounce is labeled based on the type of SMTP (Simple Mail Transfer Protocol) error. When an address hits a designated pre-set amount of bounces it is labeled as "held." Even if you do not receive membership status monthly reporting this process consistently occurs on ALL our client lists.

Interpretation: Data Dog has an automated process to help prevent your list from getting dirty. When people change jobs, ISPs, and email providers their addresses are no longer valid. After a certain amount of rejection notices those people are simply listed as “held” and no longer receive email.

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Q: Why would I want to stop sending to anyone from my list?

Keeping your list clean will not only improve your deliverability, but also your response rate. People with bad addresses don’t read your articles or buy your products so they bring your statistics down.

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Q: If my database is automatically being cleaned and updated by Data Dog what can I do on my end to keep my list number growing?

A: To find out the answer to this question and more check out the next issue of Interactive Update….

	Corporate Bio: Please welcome Annie Burkhart, the newest Assistant Account Manager at Data Dog. This Marquette graduate comes to us from Bader Rutter & Associates where she began her career in public relations. Her attention to detail and creative spirit make her the perfect fit for Data Dog. Data Dog Bio: We proudly introduce our latest addition to the dog house, Annie. She is a mixed breed with a thousand-and-one interests: photography, bicycling, cuisine, soccer, bowling, the great outdoors ... the list goes on and on. Ask Annie on any given Friday what she is planning for the weekend and prepare for a dose of energy.