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We are already finishing the second month of the New Year, which makes it a good time to remind you that new ideas bring new business.

Although Search Engine Marketing (SEM) is not new, it is the new force driving Google's stock prices to all time highs. Search Engine Marketing is also proving to be the new bane of traditional advertising because unlike TV, radio, print, newspapers, and direct mail, SEM helps connect buyers and sellers at the point in time when they both need one another. Both sides of the equation are searching for that “needle in the haystack,” and SEM 's pay-per-click model brings them together.

Read below to see how much SEM is reaching into the average marketing budget.

Johnathan Crawford
414.727.2440 ext. 101





The Newest "Killer lead-generation tool"
on the Net (SEM)
Many of us turned to online holiday shopping to beat mall crowds in 2007. To be more precise, online spending was up 19% in the U.S. last year. If you weren't one that saw an increase in your eCommerce, you may want to adjust how you spend your marketing dollars.

No longer do marketers need to “spray and pray” as they did in the past with traditional paid media; SEM delivers an ad to people looking for the product. Plus, you only pay when that action occurs. SEM is also proving to be the newest “killer lead-generation tool” on the net, especially for companies selling expensive products and services.

According to Marketing Sherpa's 2008 Benchmark Guide (PDF), 33% of companies that have an “average” online marketing budget plan to increase their spending with Google AdWords by 11% or more. Those stats soar with companies that have large online budgets; 45% of them plan to increase by 11% or more. Other top-tier search engines, like Yahoo, see significant increases as well this year.

Search Engine Marketing remains one of the highest ranked marketing tactics for achieving a high ROI. It falls just under email marketing to a house list and Search Engine Optimization. The bottom line is that 35% of those people surveyed feel as though SEM is a good tactic for seeing results.

Now that you know just how powerful SEM can be, consider adding it to your marketing arsenal this year or beef up your current program.

Need some help? We're always here with solid answers. Data Dog's certified Google AdWords Professional can help lead customers to your doorstep.


Along with providing email marketing services over the past seven years, Data Dog has also developed several successful Search Engine Marketing (SEM) lead generation programs.

Google recently recognized one of our employees with a Google AdWords Professional Certification. This means when your interactive SEM program is set up through Data Dog, an expert will orchestrate your campaign using superior knowledge, skill and best practices.

For more information, email our certified professional.


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