Grab s'more impact

The combination of offline and online marketing efforts is greater than the sum of its parts, and that can make your marketing like a s'more: irresistible.

Here are two sweet ways to increase impact and migrate customers to the web:

PURLs: Variable-data digital printing gives each direct mail piece in a campaign its own personalized URL associated with the recipient. When a recipient follows the link, Data Dog's technology tracks it enabling additional lead data gathering.

QR codes: Readable by smart phone apps, Quick Response codes take users to web pages with valuable content that's optimized for viewing on a mobile device. QR codes enhance a print piece by giving more information just as you've piqued their interest.